Storyboarding

Today in class, we did our storyboarding. We planned out the actions for our commercial. We also talked about the different shots and transitions and how we would place them in our video. Since, we decided on doing a Nike commercial, we are sticking to mostly action shots. Commercials for brands that sell activewear are normally shots of actors performing different sports while wearing and/or promoting their products. We thought it would be a good idea to include a few different sports and broadcast diversity while doing it. For example, we will have actors if different races, body types, Nationalities, etc. doing different sports while wearing Nike clothing and accessories. Our idea is to show the audience it’s multiple different uses. For our first six seconds, we will show a girl sitting on the steps of some stairs and greeting another kid. In the next box, there will be that boy running on the track while wearing Nike sneakers. The next two boxes show athletes playing soccer and football. At the end, we decided on a split shot of four close ups of the actors. We wanted to promote a sense of unity by showing all of them in a singe shit with a voice over of the “Just Do It” motto. While we did the storyboard, we made sure to write down all the types of shots, like high angles and medium long shots. We are really enthusiastic about being able to film.