Audience and Institution Practice Essay

Assess the importance of marketing in the media area you have studied.

When it comes to the importance of marketing in film production, the importance can not be over-exaggerated. Often, the success of a film relies on two factors: the quality of the movie, and how much it was promoted. In this essay, the focus will be on the impact of marketing, and it will prove its importance without a shadow of a doubt. Marketing is extremely important because films utilize marketing strategies are often successful, while those that don’t are often not successful.

Our first example comes from two popular movie franchises fast and furious and juristic parks. We are starting with franchises because producers often use the fan’s support for previous movies to help promote the newer movie. The first movie example is furious 7, and they used the love for characters in previous movies to help promote the new one. Another marketing technique that they used was hosting special events such as creating a trailer launch question and answer session. Additionally, they used synergy or using other companies owned by a conglomerate to promote their product. They did this in the form of Universal Studios Hollywood theme park introducing a new ride called “Fast and Furious – Supercharged”. They also used cross-promotion in the form of partnering with cell phone company Oppo, magazine vibe, and video game Forza. All this marketing paid off in full when the movie made $384 million dollars on opening weak. Marketing directly lead to large box-office sails in another popular movie juristic world. The first marketing technique that they did was releasing 5 main trailers on tv and on the web. This lead to the creation of a Jurassic World website that was made during distribution had a countdown to the movie. Additionally, universal studios also created a trading card game and partnered with LEGO to create a video game. Finally, there was more cross-promotion with film company Sony and candy company Mike and Ike. This marketing once again paid off when the movie made over a billion dollars in sales overall.

Marketing is also extremely important to non-franchise movies. One example of this is Ugly Dolls, a movie which was in production for 20 years. This movie made less than 8.5 million dollars. Surprisingly enough though, there was a considerable amount of marketing done with this movie. This includes multiple posters, paid advertisements, and a series of tie in books. While this might be against my point, it actually does supports it. This is because what this movie lacked was synergy (with a large variety or resources), and cross promotion.

In conclusion, Marketing is extremely important because it can help boost box office sales. We can determine this because of case studies done on movies such as furious 7 and movies like juristic world. Additionally, we can conclude this because of a lack of sales from movies with less marketing.

Game of Thrones Extract Essay

The author of Game Of Thrones had a vision of creating a medieval world where iron and steel are the measures of a man, but gold and the banks are what runs the world. The author creates a believable world by creating impressive structures and including flawless logic in the creation of systems. While I have not personally seen Game of Thrones, by viewing the five-minute extract, all of these facts are apparent.  In this extract, there are a total of two main scenes, one on a boat and one in a “bank.”

              The the extract starts out with a ship (prop) sailing on a blue background of water. We are viewing this from a god’s eye view. In the background, we can hear the diegetic sound of seagulls and the ominous music of the soundtrack. As the scene progresses, we get a two-person medium close up shot of two main characters. They are dressed in old fashion cloaks and look angry. As the camera moves away, we are exposed to the whole of the ship, as well as the giant sculpture of a warrior “protecting” a great city. The lighting is bright, and the rays are linear. The only editing taking place in this scene is an action match, and later a jump cut. Overall, the world is genuine and can’t be distinguished from the real world.

              The next the scene begins with the two main characters standing in a dark room in Infront of a blindingly bright window. The camera angle is now medium two people. The soundtrack is gone, and there is a defining silence. As the scene progresses, there is a pan exposing us to the rest of the great hall.  On one side, there is light, and the other is darkness. As the scene continues, we are given an insight into the main plot of the excerpt, the king wants to fund, but he is a bad bet. We are introduced to another character/ system in this next part of the scene. This is, of course, the famous iron bank of Bravos. We are introduced to three of its representatives in the form of a long shot from the side. As the discussion continues, we come to realize that this bank is very much like any bank: smart and cold. As the conversation progresses, the editing is in the form of a shot-reverse shot for two minutes. Then the extract ends.

              I am right about the director’s vision because of the clearly extreme amount of effort it would take to create just these two scenes. As we move through this world, everything is as we would expect, and even knowing that is just a show, we can hardly tell.  First off, the lighting is different everywhere, especially in the bank. In the first scene, the world is bright and full of life and wonders, and as a result, sunny and warm. However, as we move closer to the discussion of war, the lighting gets progressively darker, something that often is a result of our subconscious. Additionally, the acting, as well as the camera angles, combine to create a real-world with conflicting emotions. This all adds up to a seamless world, which would not have been created without and an extremely frustratingly large amount of work involved.

CCR Blog

Attached is my response to the Common Critical Reflection questions assigned to me by my AICE Media class. In order to answer this, I created a fake interview with my Dad. My dad is interviewing me and this is the result:

Enjoy,

https://www.youtube.com/watch?v=Y-_QRI1LsFc

Two Min Movie Final Project Blog

     Attached is my final Project. I am extremely proud of our group for what we came up with for our final project. After struggling with being separated because of Corona-virus we all came together to make sure we had a well-edited video. As we worked together we learned a ton of new things! It went really well and recordings were a blast. This video lets us explore our taste in movies and really make something that could make someone impressed. I think our movie may have been too fast-paced, but otherwise, I like it a lot. Due to the virus, we did not have extra time to talk together and be in the same room planning so we improvised. I was the main cameraman for this film. I was also the main music producer. I really enjoyed this movie-making process.

     I also learned a lot of techniques to make things more interesting and focused on getting close-ups of objects to put the titles over. My favorite part of the movie is the ending, I think it is a great cliffhanger that makes someone want to watch more of the movie to find out what is going to happen next. The music is also a perfect fit as it matches with multiple scene changes. It especially matches well with the end of the movie which is why I decided to use it. I think we did a good job in this movie and I hope I can watch some of my other peers movies. This project may have taken a long time, but with the virus it felt short. I think if I did it again I would have chosen a more simple plot though. We did have to change the storyboard, which felt unfair to do. I even edited a different version of the movie to see which one was better! These options let us choose the best movie we could have made. and I can speak for our group when I say we are all happy with the result.

https://www.youtube.com/watch?v=zFDKN1TVE_w

Music Video Final Product

     This is the result of six weeks' worth of work and was ultimately my second project. For this project, I found a new team to work with, as the old one did not contribute to the workload. We were tasked with creating an alternative music video to a pre-existing song. The song that we chose was Garry come home, from the popular cartoon Sponge Bob. We chose this song because it would be easy to accomplish as one of our members has a cute dog that can look sad at times. Additionally, we believe that every kid of the 2000s' who didn't live under a rock would know this song. Our main actor was Jake, and his accomplice is his dog. I was the director. Tim was the camera man. Finally, Kyle was the main editor. Altogether, I enjoyed working with this new team much more than my old one, as we seemed to have the same feelings on certain issues with our movie, and they helped me with the workload.

     The basic plot of the actions in our video are of a young man ignoring his friend, and then missing him once he is gone. However, the story does have a happy ending as "Terry" man's best friend is returned. While searching for his friend, he remembers all of the good times that they had, and all of the love that they share. this was supposed to also have a deeper meaning as almost everyone will lose a beloved pet or family member. Having just lost my 17-year-old dog, I truly understand where the song can have a deeper meaning. When we were filming this project, we had a few mistakes that I would like to address. First off, the reason why we only have one actor is because of a scheduling mistake where the rest of us were outside of the state. Second, the editing isn't perfection, because when we did our first round of editing, the program corrupted the file. Overall, this was a great project and I really became a better person because of it.

Nike Commercial Final Product

     This is the final product of my first project. In this project, I worked with Freya, Joaquina, Lucas, and some volunteers. We were tasked with promoting the famous sports brand Nike. To do this, we had a series of sports and involvement clips. We did this to help support the idea that everyone is Nike. We planned this commercial with the intent to help promote the casual clothing department of Nike. In this commercial, we attempted to use several different combinations of gender and ethnicities. This was an essential part of our commercial because this will help subconsciously gain support from more people compared to the single-gender and race of other commercials. In this project, my first primary role was as the runner presented in the ad. My next task was as the chief editor for the project.

     The first scene is Eva studying, like a nerd, but this helps create the intended purpose, you don't have to be an athlete to be a part of Nike. The second scene is me meeting up with my friend Eva. This helps create the message that were are all connected, athletes, and others in our love for Nike. The third scene is just a simple promotion of the brand. The fourth and fifth scenes are different athletes playing different sports. This helps to connect more viewers to our message. The final stage connects all of our actors and all of our sports. This is also a close up of all of our actors, as well as the Nike lanyards that we were all wearing. Overall, this was a fun project, but as you can see, we didn't do a great job. Our next project is far superior and will be published tomorrow.

Kicked Out of School blog

So, Today was supposed to be the final day of re-shooting for our final project. However, due to the COVID 19 outbreak, we were unable to finish. This was a result of schools being closed without warning. This resulted in us not being able to sign out cameras and therefore not being able to film. to add to that, we also don't have an SD card, SD card reader, or copy of the editing program. Because of the fact that we have no clue when we are really going to return we are unsure when our final is going to be. Or if we are even going to have it. Most schools are now going to start online school and everything is now sealed off. This includes the fact that we are now only allowed to leave our homes for essentials. With all of our team members stuck inside, there is now very little chance that we will be able to refilm and re-edit. The virus has completely spread through Florida. As a result, I am only allowed to leave the house one day a weak. Additionally, on this day I am only allowed to walk around my backyard. This is what is making filming our reshoots extremely hard. We don't have an issue with editing lucky. This is because we have a copy of the editing software at home. We have also been training with the program and are now really good. As a recap, we can not meet anymore. We can not refilm with the same actors. Finally, we will still make an amazing movie.