Research Blog. Commercial Conventions

     For our commercial, we are going to focus on promoting the athletic brand, Nike. We chose this because this brand is everywhere and because two of the four people in this group are athletes. n addition to this throughout the 6 commercials we have watched there is a theme of everyone can do these activities featured in these commercials. For instance, in the first commercial I personally watched, there was a highway scene with the cars standing still because of traffic. The commercial appeared to take place in a Latin-American country, where gender equality is still in its early stages, with women doing sports that are primarily played by men. This includes boxing and other Mixed martial arts. In the last ten seconds of the commercial, all of the running women are stopped by a roadblock with men chuckling on the other side. This is until the group (of women) gets through and keeps going, smashing through the roadblock. Overall, one of the reasons why we picked this brand to represent is gender equality and women empowerment.

     Another reason why we picked Nike is the fact that it will be easy to engrain in our video. This is ultimate because of their popularity as well as their widespread appeal. Nike produces products for sports, cold weather, warm weather, and even just regular attire. As a result of this, we can make a compilation of different people doing different things, all wearing Nike, and call it a commercial. Another main theme of most Nike commercials is a great performance. This oftentimes includes people winning. However, I believe that the company is trying to impose a never give up attitude so that will definitely be a part of our commercial.  Overall, our commercial needs to be inspirational and express equality.

    In this paragraph, I would like to try to create a rough draft for our commercial. This will, of course, be revised once I bring these plans back to my group. So, it starts off with someone wearing a Nike hoodie, reading a book, this can be me or someone else. Another walks in and high fives the reader, this results in the camera transitioning to the new person and featuring their Nike gear. From here, the camera slowly raises showing the face as well as the activity that they are doing. If this is basketball, the camera will zoom into the ball. Next, it will zoom out and the player will be different, from here the person falls down. Finally, they are helped up by the others and they pose for a slow zoom out. The caption "anyone everyone, we are Nike".