Assess the importance of marketing in the media area you have studied.
When it comes to the importance of
marketing in film production, the importance can not be over-exaggerated.
Often, the success of a film relies on two factors: the quality of the movie,
and how much it was promoted. In this essay, the focus will be on the impact of
marketing, and it will prove its importance without a shadow of a doubt.
Marketing is extremely important because films utilize marketing strategies are
often successful, while those that don’t are often not successful.
Our first example comes from two
popular movie franchises fast and furious and juristic parks. We are starting
with franchises because producers often use the fan’s support for previous movies
to help promote the newer movie. The first movie example is furious 7, and they
used the love for characters in previous movies to help promote the new one. Another
marketing technique that they used was hosting special events such as creating a
trailer launch question and answer session. Additionally, they used synergy or
using other companies owned by a conglomerate to promote their product. They
did this in the form of Universal Studios Hollywood theme park introducing a
new ride called “Fast and Furious – Supercharged”. They also used cross-promotion in the form of partnering with cell phone company Oppo, magazine
vibe, and video game Forza. All this marketing paid off in full when the movie
made $384 million dollars on opening weak. Marketing directly lead to large box-office
sails in another popular movie juristic world. The first marketing technique
that they did was releasing 5 main trailers on tv and on the web. This lead to
the creation of a Jurassic World website that was made during distribution had
a countdown to the movie. Additionally, universal studios also created a
trading card game and partnered with LEGO to create a video game. Finally, there
was more cross-promotion with film company Sony and candy company Mike and Ike.
This marketing once again paid off when the movie made over a billion dollars
in sales overall.
Marketing is also extremely
important to non-franchise movies. One example of this is Ugly Dolls, a movie which
was in production for 20 years. This movie made less than 8.5 million dollars. Surprisingly
enough though, there was a considerable amount of marketing done with this
movie. This includes multiple posters, paid advertisements, and a series of tie
in books. While this might be against my point, it actually does supports it.
This is because what this movie lacked was synergy (with a large variety or
resources), and cross promotion.
In conclusion, Marketing is
extremely important because it can help boost box office sales. We can
determine this because of case studies done on movies such as furious 7 and
movies like juristic world. Additionally, we can conclude this because of a
lack of sales from movies with less marketing.
