Nike Commercial Final Product

     This is the final product of my first project. In this project, I worked with Freya, Joaquina, Lucas, and some volunteers. We were tasked with promoting the famous sports brand Nike. To do this, we had a series of sports and involvement clips. We did this to help support the idea that everyone is Nike. We planned this commercial with the intent to help promote the casual clothing department of Nike. In this commercial, we attempted to use several different combinations of gender and ethnicities. This was an essential part of our commercial because this will help subconsciously gain support from more people compared to the single-gender and race of other commercials. In this project, my first primary role was as the runner presented in the ad. My next task was as the chief editor for the project.

     The first scene is Eva studying, like a nerd, but this helps create the intended purpose, you don't have to be an athlete to be a part of Nike. The second scene is me meeting up with my friend Eva. This helps create the message that were are all connected, athletes, and others in our love for Nike. The third scene is just a simple promotion of the brand. The fourth and fifth scenes are different athletes playing different sports. This helps to connect more viewers to our message. The final stage connects all of our actors and all of our sports. This is also a close up of all of our actors, as well as the Nike lanyards that we were all wearing. Overall, this was a fun project, but as you can see, we didn't do a great job. Our next project is far superior and will be published tomorrow.